calvert forum siberia 2017
Mediapolis 2a/12 Chernyshevskogo St
Saturday, November 11th 2017

Saturday, November 11th
12.00 – 13.30
Workshop 1
Management and strategic marketing of creative and innovative projects
Pavel Gurov, Founder of Gurov Agency
Alexandra Lakovnikova, Founder of Control Digital

By the end of the workshop you will learn:
  • How to research and analyze the creative environment in your city
  • How to implement/ adopt successful managing tools to your project
  • What are the global creative trends to follow and know about to better lead your business

14.00 – 15.30
Workshop 2
Social projects in big cities: challenges and opportunities
Anastasia Gulyavina, Founder of Impact Hub Russia
Daria Alekseeva, Founder of Charity Shop

By the end of the workshop you will learn:
  • How to fundraise for socially important projects
  • How to measure and account the social impact of your work
  • Smart promotion: how to engage more people and raise awareness for long-term engagement in social activities

16.00 – 17.30
Workshop 3
Online media for social and creative projects
Ekow Eshun, Creative Director, Calvert 22 Foundation
Nadia Beard, Editor in Chief of The Calvert Journal

By the end of the workshop you will learn:
  • How to best communicate your idea online by the means of digital storytelling
  • The structure of digital conversation; when, where and how to reach your target audience
  • How to pitch local stories to the global audience: in journalism and business

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